The Opportunity

Connect the pieces under one recognizable safety message.

Built by industry. Shared with the community.

One Brand

A consistent message people recognize.

Shared Expertise

Built with the people who know the risks.

Broader Reach

Carried from facilities into the community.

Introducing

A driving-safety campaign for industrial and community environments.

A driving-safety campaign building awareness, education and safer behavior across industrial and community environments.

Safety begins before wheels move — and continues everywhere.

Every driver. Every vehicle. Every environment.

A team of five drivers standing in front of work vans and a truck at sunset
Campaign Pillars

More Than a Training Course

Educate

Build practical skills for real driving risks and decisions.

Reinforce

Keep safe-driving decisions visible beyond the classroom.

Connect

Create one message across industrial and public driving environments.

Extend

Carry the message from facilities into the broader community.

Presented By

Industrial Safety Training Council

Industrial Safety Training Council (ISTC) logo

Built by industry. Shared with the community.

Safety Starts in Drive carries one consistent driving-safety message from facility gates to community roads — reaching every driver, every vehicle and every environment.

Our DRIVE Principles
Let's Continue the Conversation

Next step: join the campaign development conversation.

PeopleStronger workplaces. Safer communities.
Safer RoadsBetter decisions. Brighter tomorrows.
TogetherA lasting impact beyond our sites.
Get Involved